Syntes MDM adds business value in distribution with a multi-brand product content and product data management strategy

The leading distribution companies strive to provide just-in-time logistics, accurate product information and business expansion opportunities to both manufacturers and retailers. Delayed, inconsistent or inaccurate product information may cause damage to revenue and relationship with strategic suppliers and buyers.

A distributor is in a challenging position in the market. On the one hand, its partner brands all the time are releasing new products and expect sales to start as soon as possible. On the other hand, there are constant changes in sales channels. Marketplaces are significantly changing e-commerce, and the role of omnichannel is increasing.

Master Data Management (MDM) and Product Information Management (PIM) solutions leading distributors are able to optimize operations while strengthening communications and relationships with brands, retailers, resellers and channel partners.

Accelerate time-to-market for distributed products

A unified and consolidated product information database for the entire multi-brand product portfolio allows you to deliver accurate and up-to-date information to all points of sale quickly, consistently and in the formats desired by channel partners, marketplaces, and resellers.

Syntes MDM with its PIM application allows you to deliver unified product information across your sales channels quicker than your competitors.

Consolidate multi-brand and multi-domain data and optimize product information flow

In distribution business multiple manufacturing partners are connected with multiple resellers and channel partners. This model requires not only logistical and operational excellence from the distributor but also structured upstream and downstream information flow between all business partners.

Syntes MDM is a data hub for distributors and wholesalers. It gives you unified data management approach. You can simplify the way the product information передаётся from suppliers to  your channel partners.

Enterprise-quality user access permissions (project, app, data and team-specific, user-specific permissions) allows you to organize work with different brands.

Serving online and offline channels

Online marketplaces such as Amazon, Walmart, Mercado Libre, AliExpress, and many others provide new and efficient ways to serve constantly changing demand from customers. But the “digital commerce” model requires distributors to implement new approach how product information and content is being prepared and delivered to multiple marketplaces using very specific data formats prescribed by each marketplace partner.

At the same time, a significant part of customers continues to use the online branded store and offline point of sales. Omnichannel has become a prerequisite for success in e-commerce.

Syntes MDM is designed exactly to integrate all D2C channels: marketplaces, online brand stores, social networks, physical stores – on one platform and radically improve business manageability and efficiency.