Launch your new products faster
SYNTES clients introduce new products to their markets several times faster using Product MDM software versus using file-based sharing or using generic intranet solution approaches. Precise 360-degree management of your product data results in reducing operating costs, turnaround time and reduction of business risks related to product management and marketing.
Generate new customer experience for your customers
SYNTES enables creation of brand-specific product experience for current and future generations of customers and users. SYNTES helps to create brand experience for any product types and any customer categories starting from a gamer to a fashionista and from a construction product installer to a value-added reseller.
Gain value from Headless Commerce solution
With help of SYNTES software and APIs your digital commerce team can deliver your product content to any customer’s screen or device type using any front-end framework for browser-based, desktop, mobile, or rich clients, and to any online, marketplace or even IoT channels.
SYNTES Product MDM
Flexible cross-domain product data relationship configuration
SYNTES Product MDM software is highly configurable to organize your product information exactly based on your product management vision with imposing virtually no limits on levels of product portfolio configurations, depth and complexity of product information, numbers of product categories, series and groups, or abilities to associate existing and new product data with existing and future objects such as competitors’ products, marketing campaigns, marketing and sales channels, etc.
Multi-brand project data support
SYNTES software was designed for scalable multi-brand environment. Our customers use our software to launch not only new products but a new brands and new product lines while still maintaining a having a single source of truth about product information within a single SYNTES application.
Integrated digital media and assets library
SYNTES Product MDM has embedded digital media and assets library to manage and distribute complex product media data and collections of media assets across your target channels and business partners.
As a global gaming hardware manufacturing company, as well as an esports and financial services provider, Razer should always provide a unique customer experience by presenting A-class content to potential and existing customers as well as international retail and marketing partners through international websites and internet storefronts. Thanks to SYNTES MDM PIM AND Content Delivery Management solutions, Razer is able to manage and deliver rich multimedia content to international customers in certain countries without compromising website loading speed.
Razer uses both direct-to-customer channel and offline/online partner channels to run its international business. With SYNTES MDM PIM solution Razer can provide digital marketing support and product information to multiple sales partners and distributes product information to marketing and advertising channel automatically using customizable product feeds.
X-Rite as a global leader in color management technology and equipment relies on a global network of the reseller partners for new customer engagements, providing technical support to existing users and managing regional marketing and sales overall.
With the growth of international business, the importance of improving customer experience and providing localized content for international customers becomes more and more important. SYNTES MDM PIM and B2C/B2B DIGITAL COMMERCE solutions allows not only transform the business development approach on foreign markets but also to bring new modern UX design to international versions of the web-site and official online stores and to improve customer experience and product support for East European market.
SCARLETT has always successfully cooperated with the largest retail chains on the market segments of household appliances, DIY, as well as food hypermarkets, and has been widely represented in their offline stores. However, taking into account the explosive growth of online sales in Russia and the active migration of competitors to online, the SCARLETT decided to open a new direct channel for sales and interaction with customers. Thanks to the comprehensive solutions of SYNTES Launch Digital Commerce for Brands and SYNTES Transform Customer Experience (CX), the official Scarlett online store with brand-specific customer experience has been developed, integrated with the brand’s website and launched in just two months.
Another task that SCARLETT should solve when opening a direct sales channel was the task of being present at the main marketplaces. SYNTES MDM for Product Information Management was used as optimum solution, and it helped significantly reduced the time for preparing data for placement on marketplaces (product feeds), as well as obtaining 100% reliable product data, with the ability to quickly change / add data if necessary.