Syntes MDM is a cloud Master Data Management platform to manage all your commerce information and integrate all your sales channels
For several years in a row, e-commerce has grown faster than offline retail in many sectors of the economy. Every year the share of Internet sales in the global market is becoming more and more significant.
Global Sales Move Online
Global Trends
The Importance of Data is Rising
Business needs information for promotion, analysis, and decision making. At the same time, the requirements for storage, structuring, and processing data elevate, and formats and technologies are constantly changing.
Artificial Intelligence
Robotic Data Processing
Omnichannel has reached a stage where manual control is no longer possible. For the effective use of all digital channels, you will need a solid and computer-assisted control center.
A Wide Array of Data Types and Formats
Modern e-commerce requires and generates various data types and formats, including product descriptions, photos, videos, prices, discounts, reviews, competitors, clicks, conversions, customers, orders, inventory, payments, etc.
E-commerce Problems
- Managing multiple D2C and offline channels with different requirements to data formats and integration rules is a huge challenge
- The volume and complexity of data, along with the number of links, increase like an avalanche
- Commerce information is fragmented and stored in many different applications. It is almost impossible to use and analyze
- Maintaining IT department and in-house software development is expensive
Syntes MDM solves these problems with innovations and modern technology
Everything you need for secure and convenient work of your team: enterprise-quality user access permissions, web browser interface and mobile apps (iOS and Android).
Syntes MDM Reduces Operating Costs
- The transfer and integration of various types of data goes automatically and no longer requires the maintenance of a large IT department
In 2021, wages in the IT sector grew by 23.3%. The trend will continue in 2022
- Robotic data processing is replacing manual operations, reducing the total number of working hours. Training of new employees becomes more straightforward and faster
When using PIM, the time for processing 1 SKU is reduced from 25 to 4 minutes
- Errors caused by the human factor — such as incorrect or missing information, are eliminated. Now you don’t need to repair or pay for this
88% of Excel tables contain errors, and most of them are caused by human error
Syntes MDM Increases Income
- You will reach more sales channels and extend brand presence in all significant D2C and offline channels
Branded online store, stores at marketplaces, mobile apps, social networks, physical POSes, etc.
- New products enter the market up to 80% faster and appear in the online store and at marketplaces without delay giving you a competitive advantage
Use the power of customized integrations, automated scenarios, and the united data center
- With updated user experience and detailed information about your products, you can expect more revenue with fewer returns
Product information complies with your brand book not only in D2C channels but also in your distributors’ and sellers’ materials
