Expand Digital Commerce Internationally
E-commerce is a powerful means to connect the unconnected to global trade.
Arancha Gonzales, Executive Director of the International Trade Centre of UN
Get the most for your Brand by going international using Digital Commerce channels
In our digital era Brands can easily start international trading using their own Direct-to-Customer and digital Business-to-Business channels, without the necessity to establish its own supply chain or to open offices around the globe. Using this immense opportunity to grow their business, Brands should carefully look for how they comply with regulations in different countries. Brands also will need to set up localization strategy to engage customers internationally and to earn their loyalty and trust.
Internet provides Brands with opportunity to sell internationally
When a Brand starts to sell online, this action itself reveals opportunity to reach potential customers directly around the globe. With expanding possibilities “to buy individual supply-chain functions as a service on a by-usage basis” (McKinsey), Brands can deliver their goods to international customers much easier than before, and this is an excellent driver to start selling internationally.
Speaking on native language of the customers worldwide
Contemporary digital marketing strategies emphasize necessity of websites localization, specifically when it applies to consumer products brands. According to survey conducted by Common Sense Advisory, 75% of consumers prefer to buy products in their native language and 60% rarely or never buy from English-only websites. The ultimate goal of website localization is to engage potential customers on their native language in proper way so they will say “yes, this brand is for us”
Despite the apparent openness and freedom of the Internet and online sales, brands must respect and comply with local laws and regulations. The concept of regulatory compliance refers not only to actions taken by the brand in the online sales process or to products produced by the brand, but also to any types of data that the brand collects, processes, stores and uses in its international activities. Therefore, the brand must engage business, IT, and data protection teams in managing all types of data across the enterprise to ensure compliance.
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