Transform Customer Experience (CX)
You’ve got to start with the customer experience and work back toward the technology – not the other way around.
Steve Jobs, Apple Founder
Gain competitive advantage from creating a unique customer experience which connects your Brand’s vision and purpose with customers’ expectations and needs
Customer experience is our clients’ perception of how we service them and communicate with them. These perceptions affect general client behavior, develop memories and feelings to drive brand recognition and customer loyalty. Customer Experience Design is the client-oriented process of designing products and services – focusing on the usability, quality, and thoughtfulness of the user experience. Every touchpoint within the customer’s interaction with a product/service needs to be designed with the purpose of delivering certain specific user experiences, based on the Brand’s vision and promise. Customer experience is an important and comprehensive subject in digital commerce strategy due to the fact that interaction of the Brand with clients is limited to software application interfaces on personal computers or smart phones in many cases. Our Syntes team has experience with analyzing customer expectations and designing brand-specific customer experience for global and national Brands.
Customer Experience impacts the bottom line
According to PwC market research, 73% of all people identify customer experience as an important factor in their purchasing decisions and 43% of all consumers are willing to pay more for greater convenience. These facts explain why 82% of the top-performing brands report paying close attention to the human experience around digital and technology.
Consistent experience across all channels
According to the Salesforce research report, “State of the Connected Customer,” 75% of consumers expect companies to provide a consistent Brand experience regardless of the sales channel they engage with (both online and offline)
Accurate Product and Brand content
Great customer experience for Brands starts from having truthful information about Brand, its products and services available to customers via all digital commerce channels including web and mobile versions of websites and online stores, mobile apps and also from authorized distributors, resellers and retailers. Syntes MDM and PIM solutions enables centralized management of product and brand data and data delivery to multiple channels.
SYNTES SOFTWARE SOLUTIONS