SYNTES Trade Promotions Management application
improves ROI of trade promotions for Brands and Retail Channels by enabling a centralized management of promotional campaign for selected markets or channels, specific products or multiple product categories, individual customers or customer groups. Flexible and programmable pricing algorithms can use variety of internal and external dynamic business data for dynamic price calculations and for real-time validation of each transaction. Brands use SYNTES centralized cloud-based solution to expand promotional campaigns from authorized direct-to-customer online stores to omnichannel network of retailers, resellers and trade partners and to analyze ROI and effectiveness of trade promotions.
Achieve specific strategic business and financial objectives
trade promotions and campaigns management can help companies to accomplish specific goals such increased leads conversion rate, improved inventory turnaround cycle, revenue growth, improved sales conversion, increased average customer LTV (life-time value).
Stand out with not-to-be-missed offers for your clients
use promotions for marketing events including global highly-competitive campaigns such as Black Friday, Cyber Monday, 11.11, Christmas and New Year Eve Sale and Brand-specific marketing campaign invented by your team and your channel partners.
Improve product inventory turn-around cycle
carefully managed trade promotion is one of the most cost-effective solutions to quickly increase sales of slow-moving goods or to quickly reduce inventory for end-of-life and to-be-discontinued products and improve the bottom line by reducing product inventory write-offs.
Big Data storage and analytics
SYNTES can store records for each transaction even for massive marketing campaigns and enable Big Data-driven BI reports and analytics for clients. Analysis and optimization promotional terms and conditions enable revenue growth and margin uplift management.
Software-as-a-Service (SaaS) Cloud solution
no software to install and update. Integration APIs and data feeds integrate with external data and systems (such as inventory data, price lists, weather data and forecasts, customer records, ERP systems) and allow publishing promotions to Brand’s own direct or partners’ sales and marketing channels
SYNTES TRADE PROMOTIONS MANAGEMENT
Command center for trade promotions sales and marketing
Can be used for single or multiple brands, direct sales and channels sales. Manage mass-campaigns and trigger-based promotions.
Integration with external data
Can use external data sources in validating transactions and applying pricing rules e.g. remaining product inventory, customer social media profile, weather forecast information, currency exchange rate, etc.
Programmable price calculations
Support for virtually any simple or complex price modification algorithms: from a basic fixed percent discount for a single product during a specific time period to a very complex price adjustments for multiple products using product availability, competitor prices, weather report, day of weeks, time of day, etc.
Promotional transactions tracking
get accurate accounting of individual sales transactions containing promotional or discount codes including failed attempts to use promocodes and identification of potential fraud including attempts to use single-use promocodes multiple times, etc. Generate reports for business partners to pay compensation or to get reimbursements for products sold with use of trade promotions
As a global gaming hardware manufacturing company, as well as an esports and financial services provider, Razer should always provide a unique customer experience by presenting A-class content to potential and existing customers as well as international retail and marketing partners through international websites and internet storefronts. Thanks to SYNTES MDM PIM AND Content Delivery Management solutions, Razer is able to manage and deliver rich multimedia content to international customers in certain countries without compromising website loading speed.
Razer uses both direct-to-customer channel and offline/online partner channels to run its international business. With SYNTES MDM PIM solution Razer can provide digital marketing support and product information to multiple sales partners and distributes product information to marketing and advertising channel automatically using customizable product feeds.
X-Rite as a global leader in color management technology and equipment relies on a global network of the reseller partners for new customer engagements, providing technical support to existing users and managing regional marketing and sales overall.
With the growth of international business, the importance of improving customer experience and providing localized content for international customers becomes more and more important. SYNTES MDM PIM and B2C/B2B DIGITAL COMMERCE solutions allows not only transform the business development approach on foreign markets but also to bring new modern UX design to international versions of the web-site and official online stores and to improve customer experience and product support for East European market.
AVerMedia Technologies is a leader in Digital Multimedia Technology. Since 1990, the core of AVerMedia’s engineering and development has been based on digital video products and solutions. This focus has enabled AVerMedia to continuously set the standard for digital visual clarity, quality and effectiveness. Setting the stage was the AVerTV PC-based TV Tuner series and AVerKey PC-to-TV Scan Converters. From there, AVerMedia has continued to focus on digital video technology to include AVerVision Document Cameras, AVerTV Vista Certified TV Tuners, and the latest AVerDiGi NVR surveillance solutions. With explosive growth of online gaming and video streaming, Avermedia recognizes new possibilities and introduces specialized video solutions for gamers, streamers and bloggers.
With SYNTES turn-key solution ‘Launch Digital Commerce for Brands’, Avermedia extends its sales and marketing reach to international customers using unique Brand-specific UI/UX design and customer experience on international internet stores , but also enables integration of corporate website with international internet stores.