Reinvent Brand’s D2C Marketing
A man who stops advertising to save money is like a man who stops a clock to save time
Henry Ford, Ford Motor Company Founder
Storytelling is a soul of Direct-to-Customer (D2C) marketing. We think about what stories we can advertise via the web and social media on behalf of your Brand – things that make people take notice, things people want to share and talk about.
Three Pillars of Internet Marketing for Brands – For the endless world of Internet marketing (and unfortunately unlimited in terms of expense budgets), it is advisable to divide firm’s online marketing into there 3 strategic areas: 1) brand marketing and public relationship – with the purpose of increasing brand awareness and tell the story of your brand, 2) community development marketing – to create a community of loyal customers and to shape demand, 3) performance marketing – efforts aimed at identifying potential buyers in order to receive real orders and increasing direct sales.
Syntes D2C Marketing team has many years of experience developing digital marketing for brands and manufacturers. Identification of key objectives, strategy development, implementation of tactical plan, and budgets management for three areas allows you to deliver and get specific results in each direction, form a flexible and scalable system of online brand marketing and, thanks to a precise and careful selection of channels and marketing tools, increase the return on investment in marketing.
Tell us about your brand and we will help you to reinvent internet commerce marketing of your brand.
Cross-Channel and Direct Marketing
Syntes has many years of expertise implementing variety of digital marketing channels for national and global Brands – from Google Ads, Facebook Business, Instagram, Youtube, to more specific solutions for specific markets and segments such as Twitch, Yandex, VKontakte, etc. In addition to its vast experience in creating paid digital advertising for brands, another strategic marketing focus of Syntes for brands is creating direct marketing programs using Email, Push and SMS notifications. Direct marketing programs are indispensable for brands due to the ability to deliver personalized messages to specific customers and create direct dialogue with potential buyers and owners of brand’s products.
Creating new customers costs companies significantly more than returning and retaining existing customers. Syntes solutions will help your Brand to create a comprehensive remarketing solution, based on a combination of paid advertising via Google Shopping Ads, Yandex, Criteo, etc, direct communication tools (email, push, sms) as well as through the use of the date and the knowledge about customers and their behavior.
Performance Marketing with a CPO management focus
One of the key differences between Syntes marketing and typical online marketing agencies is the experience in planning and implementing Performance Marketing programs focused on accomplishing a very specific sales objectives for a Brand and keeping the marketing cost within a required cost range to achieve the optimal cost-per-order metic.
Creativity and Production
Working closely with your marketing team and based on specifications from your Brand book (brand style guide) Syntes will come up with creative prototypes and implement imaging and messaging for paid advertising, remarketing, mass- and personalized messages, banners and campaign landing pages. Syntes will help localize videos and graphics and ensure that marketing materials are maintained to represent your brand identity.
Busness Intellegence (BI) Analyitcs
It is practically impossible to conduct effective and cost-effective marketing on the Internet without the ability to collect and analyze thousands and millions of signals about customer behavior, sales, campaign effectiveness. This is only possible when using a state-of-art solution based on BigData, Syntes MDM, Google Analytics, Google Tag Manager, Facebook and VKontakte Pixels, PowerBI and Google Data Studio, which Syntes implements for every project with every brand-customer.
SYNTES SOFTWARE SOLUTIONS