Manage Trade Promotions Campaigns
Getting the right mix of pricing and promotion for each channel can be like playing five-dimensional chess, with all the parts moving at once: price elasticity, price gap elasticity, promotion type, frequency and discount level. What consumers buy, where and when can be influenced with the right game plan.
David Kellen, Kurt Kaiser, Neilsen Company “Six Trade Promotion Tips: Why Less Can Be More”
Increase business by implementing a turn-key global, national or market-specific promotional campaigns
Trade Promotions can generate multiple benefits to Brands, retail and distribution partners. In very competitive market segments and product categories, Trade Promotions can help manufacturers and resellers to differentiate their products from the competition and increase market segment penetration for their products. Businesses also use Trade Promotions to increase brand awareness and improve product visibility for potential customers. Trade Promotions can also stimulate increased consumption, and as result can generate additional demand for goods. Brands can use different Trade Promotions tactics at different stages of a product’s lifecycle to its distribution and reinforce relationships with retail and wholesale partners.
Challenge of scale
Massive promotional campaigns may generate almost instantly high level of customer participation and a need to validate a large volume of promotional coupons or codes within a very short period of time. Syntes automates trade promotions using Cloud-based Trade Promotion Manager software that can handle a large volume of transactions can be integrated to shopping carts, websites and campaign’s landing pages.
Omni-channel trade promotions
Expanding promotions to multiple sales retail and reseller channels or to different territories has obstacles in several areas: software and data technology integration, IT systems scalability, fraud prevention, support for foreign languages, accounting and reporting requirements. Syntes team and Syntes SaaS service architecture- based Trade Promotion Management software can help clients to manage omni-channel and international campaigns.
Campaign planning and execution
Organization of Trade Promotions campaign for massive events such as “Black Friday” requires careful planning and stellar execution of the project during the event. Syntes can help companies to select promotional strategy and tactics to achieve specific business objectives and to execute critical components of the project – including digital marketing and advertising, software technology development and hosting, call center management, as well logistics and fulfillment.
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