Integrate Online Marketplaces
Omnichannel is about creating consistent experiences for customers.
Brendan Witcher, Vice President, Forrester Research
Increase your business by trading on marketplaces and using digital omni-channel marketing
Internet marketplaces is one of the fastest-growing sales channels, and they should not be overlooked by brands. However, it is important to deploy this opportunity carefully, bringing brand value to the marketplace customers, using all benefits marketplaces provided and avoiding disadvantages of this powerful channel.
Today’s omnichannel strategy for brands means not only providing uniform shopping experience across all channels, but also providing customers with brand-specific experience at every touch point, across different channels and platforms. According to study executed by Aberdeen Group, companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement.
Access to more customers
Without doubts, marketplaces can bring more new customers to brands, as number of visitors on marketplaces, in most cases, are much higher than on stand-alone web-sites. And due to this fact, cost of acquiring of new customer will be less for brand on marketplace. Still, there is opposite side of this benefit – brand cannot expect same level of loyalty from the marketplace customers because they cannot get same unique branded customer experience as on official brand’s web-site. To reduce such negative effect, brand should provide marketplace customer with consistent and accurate product information and try to communicate with them and to give after sales support on same level as for direct customers. SYNTES provides its customers with complete solution, based on MDM PIM, for preparation of precise product data for marketplace and for consolidating and processing of customers data and/or statistics received from marketplace.
Leading marketplaces offer not just a place to showcase products, but also fulfillment and logistic services. Such approach provide brands with flexibility and decrease cost associated with warehousing and logistic. SYNTES helps clients to integrate services provided by marketplace into their digital commerce projects, to provide brands customers with seamless shopping experience.
Increasing number of digital marketing channels, new trends and shifts in shoppers preferences, require flexible, but thorough strategy to deliver seamless branded experience to the customers across all channels. Non-consistent, fragmentary and unaccurate information delivered to customers will make them disappointed and might destroy their loyalty to brand. Thanks to SYNTES MDM Product Information Management, brands have possibility to prepare and to control accuracy of product information they provide to customers.
Marketplaces Data Integration
Implementation of product information and order data integration solutions for global and regional online marketplaces:
SYNTES SOFTWARE SOLUTIONS