Consumer Products and CPG
Creating a new generation of products and customer experiences for next generations of consumers
In today’s era of customer-centricity, top brands and manufacturers of Consumer Packaged Goods (CPG) are capable of not only making the best products, but also developing and optimizing the product learning and shopping experience for their customers across business-to-business distribution networks and direct-to-customer channels established by brands.
Data-led product R&D results in shorting
time-to-market product cycle and reduction of product failure risks
The most innovative manufacturers and brands in many market sectors have already achieved notable results through implementing big data and analytics in their product R&D activities, however current use is fairly limited for early adopters of new approaches in the product R&D.
SYNTES works with CPG brands to invent and execute strategies using product and customer data
SYNTES helps international brands to implement smart where-to-buy options
Product misinformation and privacy concerns may threaten brand credibility
Information transparency will be tomorrow’s brand currency. Also, the recent rapid growth of online cross-border marketplaces has increased the danger of counterfeited products as online buying experience makes identification of authentic vs counterfeited products very
challenging for consumers.
SYNTES Product MDM and Trade Promotions Management solutions helps to establish and maintain master data for your brand’s products