D2C (Direct-to-Customer) is, in a broad sense, the sales of manufacturer’s goods directly to the consumer without intermediaries. D2C also means that a brand has its own direct online sales channels: an official online store, marketplace storefronts, and mobile applications.
The main benefit of D2C is a unique customer experience (CX). The brand’s direct care for customers and a well-thought-out CX encourages customer trust. A well-done brand store coupled with convenient mobile applications is more likely to encourage sales.
A less obvious but still important advantage of direct selling, noted by those who have already implemented the D2C model, is building closer and long-term relationships between the brand and their customers. A positive customer experience dramatically increases customers’ loyalty. The brand, in turn, receives detailed data on the structure of demand and consumer behavior.
It’s only a matter of time for any modern consumer or business goods company to introduce direct online sales channels and enter the e-commerce market. Ignoring D2C direct selling channels in the digital age inevitably leads to losing profits and lagging behind the competitors.
Adopting the D2C model can be complicated. It is especially problematic for companies with a conservative structure. Along with software development and e-commerce platform launch, each of the channels requires the company to maintain other vital business functions: managing products and prices, organizing logistics and fulfillment, creating digital marketing, and providing customer support. The “classic” company’s sales department, tailored to work with distributors and other offline sales channels, can’t be agile enough to cope with new tasks.
To solve this problem, Syntes offers turnkey solutions for D2C brand channels. We can develop a strategy for reaching end customers through the e-commerce market and ending with full outsourcing of all direct sales operations, including contact center services, assortment planning, warehouse processing, and order fulfillment.
You can get a demo of Syntes’ D2C services for brands and manufacturers right now by filling out the contact form on the website.
Syntes, an international company, develops a next-generation MDM (Master Data Management) and PIM (Product Information Management) cloud platform and provides brands and manufacturers with services for creating, managing and automating D2C (Direct-to-Customer) sales and marketing channels. Syntes solutions and services are used by the world’s leading brands and manufacturers of consumer and business products such as Razer, Scarlett, Pantone, X-Rite, AVerMedia and others. Syntes is a registered trademark of Syntes, Inc.
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