Digital Commerce for Brands and Manufacturers
Products are made in a factory but brands are created in the mind
Walter Landor, an acclaimed brand identity designer and a pioneer of branding and consumer research
Create a brand-specific customer experience for your customers and enable digital direct-to-customer sales and marketing channel
Brands prosper when they are able to create a unique Brand-specific customer experience, to help customers and users learn about the uniqueness of your products while having their emerging needs listened to. Accuracy and quality of product and brand information in the online store is critical to communicate your product story to the target audience. Maintaining a reliable, personalized and direct relationship with existing and new clients in the Brand’s online store encourages customer loyalty and ensures long-term success. Syntes team can take complete and professional care of launching Digital Commerce channel for your Brand.
Rapid rise of Direct-to-customer (DTC) business
DTC channels transform and disrupt traditional wholesale and retail channels – recent study by eMarketer shows that 40% of internet users expect Brands with DTC channels to account for at least 40% of their purchases within the next five years.
Marketplaces make Brands to reconsider Direct Commerce and Channels Sales
Online marketplaces such as Amazon and Alibaba rely on tens of thousands of sellers to offer shoppers a wide range of items within almost any consumer and business product category. However, with marketplaces each Brand faces two major challenges: perception of the Brand by marketplace’s customers and management of customer experience. Syntes will help you to develop and implement a comprehensive plan for integrating local and global marketplaces in your digital commerce strategy while protecting your Brand values.
Advantage of Product and Customer Data and Analytics
Digital Commerce empowers Brands to use data-driven product research and development using trusted and complete product and customer information collected directly by the Brand. Therefore, top manufacturers constantly identify new pieces of critical information and extract business value from the enormous amount of product and customer data they now have. Syntes Master Data Management and Product Information Management solutions enables data-led business management.
Internet drives Brands to connect directly with customers
According to the J.D. Power customers study, 2/3 of consumers expect direct brand connectivity. Poor digital communications can negatively impact a businesses’ bottom line and Brand image: “If your customers want service and you’re pushing discount coupons out to them while ignoring their attempts to connect with you, you’re going to end up with dissatisfied customers”.
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