Promotions and Promotional Campaigns in D2C Channels
Promotions and promotional campaigns in D2C sales channels have their own peculiarities in comparison to offline promos. In a past
Promotional Campaigns to Boost Sales
Current promotions have matured from classic discounts to complex and multi-level systems of practical tools to stimulate demand and sales.
SCARLETT: Success in Omni-Channel Sales
The SCARLETT small appliance brand, founded in 1996, is now one of Russia’s most famous and sought-after brand. Its products
Pantone: D2C Sales for the B2B market
Pantone is a recognized global leader in color solutions and one of Syntes’ valued customers. The Pantone success story began
D2C and Existing Distribution Channels
Despite the undeniable advantages of the D2C (Direct-to-Consumer) model, manufacturers and brands often postpone its implementation due to fears of
PIM Implementation and Product Systematization
Product Information Management (PIM) is the backbone of modern e-commerce. However, companies often find organizing a product range and optimizing
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