PIM-System – Who Needs it and Why
What is a PIM system? The abbreviation PIM stands for Product Information Management. PIM systems are widely used in e-commerce,
Implementation of Business Analytics in a Branded Online Store
In an online store, new data is generated every second. Modern technologies allow you to collect information about the entire
How to Sell Luxury?
After the downturn during the pandemic, the global luxury market is up this year by 29%, or $327 billion. This
Time to Market: to Outrun the Competition
One of the main success factors for leading brands in consumer and business products is the speed of new product
Non-product Сontent in Product Marketing
Product marketing is a complex function involving research, promotion, and selling products to customers. A marketing manager is needed before
How Brands Work with Personal Data
By organizing sales through D2C channels, brands naturally collect personal information from customers. Of course, the people who provide this
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