What is Headless Commerce?

In recent years, the term headless commerce has become more common. This article will look at what headless commerce is and its advantages compared to traditional “monolithic” e-commerce.

The term headless commerce was first mentioned in a 2013 report by research and consulting firm Forrester. In this article, companies were encouraged to “weaken” the links between back-end and front-end platforms. It should be noted that the definition of the term has not significantly changed since then.

Currently, headless commerce is primarily defined as storing data on an independent back-end platform that does not have a single predetermined “head” in the form of a front-end. Simply put, the headless commerce model involves a separation between the server (back-end) – data storage on the server and the interface (front-end) – data presentation to the end-user.

Simply put, the headless commerce model involves a separation
between the server (back-end) and the interface (front-end)

Typically, the back-end and front-end connection is implemented through the API (Application Programming Interface), a software interface that allows integration between independent platforms.

The independence of the two platforms provides many advantages over the traditional “monolithic” e-commerce architecture:

  • Flexibility. Separating server and interface parts allow you to create any number of interfaces (front-end platforms) without changing the information in the database on the server.
  • Personalization. Flexibility in creating different interfaces, in turn, allows you to personalize the look and feel for each platform, whether it’s a website or applications for different devices.
  • Speed. Working with headless commerce architecture reduces the time it takes for any product launch on the market and makes it easier to change any of the interfaces without changing the database on the server.
  • Omnichannel capabilities. The Headless model makes it much easier to maintain omnichannel e-commerce, allowing you to store all the key information in a single back-end platform and easily export it for representation in any interface.

These factors allow brands to create a unique user and consumer experience (UX/CX) in each sales channel easily and quickly, without investing significant resources and without the constraints of having to transform the database according to the front-end platform.

Our Software-as-a-Service solution, Syntes MDM/PIM, embodies all the principles of headless commerce architecture and provides our customers with the benefits of this model for the rapid implementation and efficient management of full-fledged omnichannel e-commerce.

You can access the demo of our platform right now by filling out a simple form on our site.

Syntes, an international company, develops a next-generation MDM (Master Data Management) and PIM (Product Information Management) cloud platform and provides brands and manufacturers with services for creating, managing and automating D2C (Direct-to-Customer) sales and marketing channels. Syntes solutions and services are used by the world’s leading brands and manufacturers of consumer and business products such as Razer, Scarlett, Pantone, X-Rite, AVerMedia and others. Syntes is a registered trademark of Syntes, Inc.

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